Annab Gourmet Restaurants Campaign
High-Converting F&B Social Media & Packaging Visual Direction
Campaign Overview
Annab Restaurants is one of Saudi Arabia’s leading gourmet authentic dining brands, famed for their signature stuffed grape leaves, double musakhan rolls, and oriental appetizers. This campaign focused on elevating brand appetite appeal and driving direct delivery app orders during key weekend windows and Saudi National Day celebrations.
The Challenge
Standing out in the crowded KSA food delivery marketplace required moving away from generic food photos and building a dramatic, appetite-stimulating visual identity with luxury dark contrasts, warm lighting, and clear call-to-actions.
The Creative Solution
Designed a unified visual series featuring dark slate textures, glowing golden oil accents, and mouth-watering close-up product art paired with high-impact promotional typography tailored for social media ads and packaging graphics.
Campaign Strategy Phases
1. Brand Appetite Research
Analyzed KSA food delivery trends and color psychology to make dishes pop on small mobile screens.
2. Product Art Direction
Crafted dramatic macro-photography layouts showcasing crisp textures and rich sauces.
3. Conversion Promo Ad Blitz
Designed high-converting weekend deal posters targeting HungerStation and Jahez app users.
“The visual ad campaign transformed our weekend delivery sales. Mohamed's visual direction made our dishes look irresistible on every screen.”
Target Audience
Families, oriental food lovers, weekend delivery app users across Saudi Arabia.
Brand Color Palette
Tools & Software Used
Campaign Deliverables
- Gourmet Food Photography Art Direction
- Weekend Promo Ads & Musakhan Double Combos
- Saudi National Day Special Edition Identity
- Packaging Box & Sticker Graphics
Campaign Visual Gallery
Annab Signature Weekend Box
High-contrast promotional visual highlight signature stuffed grape leaves designed for weekend ad blitzes.
Gourmet Stuffed Onion Special
Appetite-appealing product art featuring rich sauce textures and authentic oriental spices.
Double Flavor Musakhan Showcase
Vibrant offer creative structured to drive quick decisions and direct delivery orders.
Saudi National Day Special Edition
Festive creative combining traditional Saudi green motifs with modern restaurant visual style.
Signature Kobeba Double Combo
Dark background luxury ad layout highlighting crispy texture and golden highlights.
Weekend Stuffed Grape Leaves Box
Direct response digital post tailored for food delivery app promotion (HungerStation & Jahez).