# Mohamed Elashwah (محمد الأشوح) | Creative Director & Senior Graphic Designer

Official portfolio and AI contextual specification for Mohamed Elashwah (محمد الأشوح), Creative Director, Senior Graphic Designer, and Commercial Brand Specialist based in Egypt & Saudi Arabia (KSA).

- **Website**: [https://mohamed-elashwah.me](https://mohamed-elashwah.me)
- **Behance**: [https://www.behance.net/midoelashwah](https://www.behance.net/midoelashwah)
- **LinkedIn**: [https://www.linkedin.com/in/mohamed-elashwah-80ba2a229/](https://www.linkedin.com/in/mohamed-elashwah-80ba2a229/)
- **WhatsApp**: [https://wa.me/201550040614](https://wa.me/201550040614)
- **Email**: [mailto:midoelashwah2@gmail.com](mailto:midoelashwah2@gmail.com)
- **Agency (Clixia)**: [https://www.instagram.com/clixia.agency/](https://www.instagram.com/clixia.agency/)

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## Site Navigation & Page Directory

### Core Pages
- **Home (English)**: [https://mohamed-elashwah.me/en](https://mohamed-elashwah.me/en) — Main portfolio showcase featuring selected commercial projects, interactive filterable gallery, services mesh, skill tags, and career timeline.
- **Home (Arabic)**: [https://mohamed-elashwah.me/ar](https://mohamed-elashwah.me/ar) — النسخة العربية من معرض الأعمال الرئيسي، تتضمن أبرز المشاريع، الهويات التجارية، والمعلومات المهنية.
- **Commercial Campaigns Showcase (English)**: [https://mohamed-elashwah.me/en/campaigns](https://mohamed-elashwah.me/en/campaigns) — Agency-level commercial advertising campaigns developed for leading KSA & Egyptian brands.
- **Commercial Campaigns Showcase (Arabic)**: [https://mohamed-elashwah.me/ar/campaigns](https://mohamed-elashwah.me/ar/campaigns) — معرض الحملات الإعلانية والتجارية الكاملة لبراندات السعودية ومصر.

### Detailed Campaign Case Studies
- **Annab Gourmet Restaurants (English)**: [https://mohamed-elashwah.me/en/campaigns/annab](https://mohamed-elashwah.me/en/campaigns/annab) — High-converting F&B social media ad direction, Saudi National Day special edition, and packaging box visual system.
- **Annab Gourmet Restaurants (Arabic)**: [https://mohamed-elashwah.me/ar/campaigns/annab](https://mohamed-elashwah.me/ar/campaigns/annab) — دراسة حالة ودراسة التصاميم البصرية لحملة مطاعم عناب السعودية وعبوات ورق العنب والمسخن.
- **Forn & Falafel Bakery & Gathering Box (English)**: [https://mohamed-elashwah.me/en/campaigns/forn-falafel](https://mohamed-elashwah.me/en/campaigns/forn-falafel) — Fast-casual Saudi restaurant chain campaign positioning the "Gathering Box" for weekend breakfast delivery apps.
- **Forn & Falafel Bakery & Gathering Box (Arabic)**: [https://mohamed-elashwah.me/ar/campaigns/forn-falafel](https://mohamed-elashwah.me/ar/campaigns/forn-falafel) — هوية وبوكسات الجمعات وتصاميم بنرات التوصيل لشركة فرن وفلافل السعودية.
- **Ajwan Sports Club & Ramadan Tournament (English)**: [https://mohamed-elashwah.me/en/campaigns/ajwan-sports-club](https://mohamed-elashwah.me/en/campaigns/ajwan-sports-club) — High-energy sports event media direction, tournament identity, live matchday VS graphics, and MVP awards artwork.
- **Ajwan Sports Club & Ramadan Tournament (Arabic)**: [https://mohamed-elashwah.me/ar/campaigns/ajwan-sports-club](https://mohamed-elashwah.me/ar/campaigns/ajwan-sports-club) — هوية الدورة الرمضانية لكرة القدم، جرافيك المباريات المباشر، وتصاميم كؤوس القفاز الذهبي والهداف.

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## Service Categories & Specializations

1. **Brand Identity & Visual Systems**:
   - Commercial logo creation, visual guidelines, color system architecture, brand assets, typography, and stationery.
2. **Social Media Ads & F&B Campaigns**:
   - Performance-driven ad design for restaurants, food packaging boxes, delivery app banners (HungerStation & Jahez), and promotional campaign blitzes.
3. **Educational Graphics & Learning Roadmaps**:
   - Authoring visually structured technical roadmaps for engineering, web development, cybersecurity, AI, and data science (IPA Academy).
4. **Sports & Event Media Direction**:
   - Tournament branding packages, stadium opening ceremony visuals, real-time matchday clash posters, MVP golden award layouts, and media coverage management.
5. **Corporate & Mix Commercial Art**:
   - Medical infographics, automotive lubricants campaigns, luxury gold jewelry ads, smart home automation visuals, and festive national occasion greetings.

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## Technical Expertise & Software Mastery
- **Design Tools**: Adobe Photoshop, Adobe Illustrator, Lightroom Color Grading, Figma, Canva Pro, Premiere Pro.
- **Visual Styles**: Dark Mode Aesthetics, High-Contrast Lighting, 3D Render Integration, Glassmorphism, Industrial Product Art Direction.

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## Leadership, Background & Qualifications
- **Co-Founder & Creative Director** at Clixia Agency.
- **Creative Director & Senior Graphic Designer** at Sky Host For Digital Solutions & Wajhat Al-Riyada Commercial Co. (KSA).
- **Managerial Lead & Vice Chairman** at IEEE Kafrelsheikh Student Branch (IEEE-KSB).
- **Graphic Design Diploma Graduate** from the Digital Egypt Pioneers Initiative (DEPI) & MCIT Certified Technology Ambassador.
- **Former President of Student Union & Media Head** at Al-Alsun Faculty, Kafrelsheikh University (2023–2025).
- **Graduate** of Nasser Military Academy (Strategy & National Security Course #114) & Helwan Leaders Preparation Institute.