FORSAFEED
Building a Modern Food Delivery Brand
Brand Vision
A complete flat minimal system optimized for food deliveries.
Identity Overview
ForsaFeed is a food delivery application that aims to provide a fast and easy ordering experience with a distinctive visual identity that makes the brand close to the user and easy to remember. The objective was to design a visual identity expressing fast & reliable delivery, modern digital experience, friendly & energetic personality, and a strong & memorable brand presence.
Visual Challenge
The primary challenge was to design a brand identity that reflects delivery speed without directly using traditional clichés, balances professionalism with a friendly character, works efficiently inside the mobile application and marketing materials, and stands out distinctively among competitors in the crowded food delivery market.
Brand Personality
Every visual asset was developed to mirror these characteristics at every consumer touchpoint.
Logo Metaphor & Geometry
The logo combines delivery cloche, box shape, and motion coordinates to reflect fast service and food quality.
Delivery Box
Stands for safe shipment, physical delivery grids, and structural security.
Serving Cloche
Represents delicious food quality, premium dining, and service freshness.
Speed Lines
Depicts fast logistics movement, rapid delivery, and responsive action.
Delivery Box
Stands for safe shipment, physical delivery grids, and structural security.
Color System Strategy
A color palette selected to convey energy, movement, trust, and appetite stimulation.
Primary: Radiant Purple
A majestic purple tone symbolizing corporate trust, digital innovation, and strong market presence.
Secondary: Vibrant Orange
Deployed to inject energy, represent delivery speed, stimulate appetite, and highlight interactive buttons.
Digital Typography
Poppins
Clean headings and app screens
Montserrat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Cairo (القاهرة)
للعناوين والمحتوى التسويقي والترويجي
IBM Plex Sans Arabic
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي
Visual Language
A visual system using bold color blocks, soft shadows, and motion graphics.
Custom Brand Elements
A custom set of movement elements inspired by speed lines and food delivery icons. Applied inside:
Photography Direction
Art direction designed to highlight details cleanly, eliminating visual distraction from:
Brand Applications & Placements
Designed to adapt seamlessly across diverse media channels, ensuring complete visual unity.
Design Process Stages
Discovery
Understanding food delivery market dynamics and target consumer needs.
Research
Analyzing logistics competitors and identifying fast-delivery trends.
Concept Development
Developing draft designs integrating the cloche, box, and speed lines.
Visual Identity
Selecting the Radiant Purple & Orange theme, fonts, and patterns.
Brand Guidelines
Setting parameters for consistent logo use inside mobile app screens and packaging.
Identity Assets & Mockups
Browse official guidelines layouts, brand patterns, and window logo placements.
Brand Guidelineartboard 1
Official branding guidelines showcasing the core grids and typography layout for ForsaFeed.
Brand Guidelineartboard 2
Packaging paper grids, brand pattern parameters, and spatial margins.
Brand Guidelineartboard 3
Color system variables and color combinations guides for print and web formats.
Brand Guidelineartboard 4
Stationery guidelines for business cards, letterhead, and communication envelopes.
Forsafeed Mockup 17
ForsaFeed mobile app layout screen showing active delivery states.
Forsafeed Mockup 18
Packaging paper bag mockups with speed lines pattern applied.
Forsafeed Mockup 2
The primary food delivery logo in Radiant Purple and Vibrant Orange.
Forsafeed Mockup 20
Delivery bag design and driver identification card with branding assets.
Forsafeed Mockup 21
Food box packaging design displaying the minimalist flat branding guidelines.
Forsafeed Mockup 23
Car wrap layout design and outdoor delivery ads template sheets.
Forsafeed Mockup 26
Official business card layout design mapping specific brand typography rules.
Forsafeed Mockup 3
Flat dark layout configuration of the serving cloche symbol.
Forsafeed Mockup 7
Official landing web design showcasing active menu layouts.
Forsafeed Logo Orange
Vibrant Orange logo version symbolizing appetite and rapid movement.
Logo Final Showcase
Final logo design configuration with grid proportions analysis.
Logo Variation 2
Icon layout showing serving cloche vectors.
Logo Variation 3
Subtle gradient logo implementation on background grids.
Logo Variation 4
Enclosed circle logo variations.
Logo Variation 5
Flat delivery icon geometry layout.
Logo Variation 6
Monochrome logo placement mockups.
Logo Variation 7
Box wrap layout guidelines details.
Logo Variation 8
Social media avatar logo assets.
Consistent Premium Brand Experience
The objective was not only to design a logo, but to build a complete visual identity system that reflects ForsaFeed's fast, reliable, and customer-friendly personality, creating a memorable digital experience and ensuring a consistent brand presence across every customer touchpoint.