Forn & Falafel Brand & Campaign
Modern Bakery & Fast-Casual Gathering Box Visual System
Campaign Overview
Forn & Falafel is a popular fast-casual Saudi restaurant chain specializing in fresh oven-baked breads, authentic falafel recipes, gourmet breakfast sandwiches, and specialty burgers. The visual campaign focused on positioning their "Gathering Box" as the go-to weekend breakfast choice for families and friends.
The Challenge
Elevating traditional breakfast fare into a premium brand experience required warm color palettes, dynamic compositions, and clear product presentation that highlights freshness and quality ingredients.
The Creative Solution
Created an appetizing visual identity featuring warm wooden surfaces, vibrant fresh greens, custom packaging illustrations, and high-impact promo banners for social media and delivery platforms.
Campaign Strategy Phases
1. Gathering Box Positioning
Positioned the multi-item breakfast box as the ultimate hassle-free weekend family treat.
2. Packaging & Visual Cohesion
Designed cohesive branded packaging boxes, sauce cup graphics, and promotional stickers.
3. Delivery App Domination
Crafted eye-catching hero banners for KSA delivery apps to boost morning order rates.
“The Gathering Box identity created a massive buzz. Sales exceeded our forecasts in the first month of launch.”
Target Audience
Saudi families, office breakfast gatherings, and weekend morning foodies.
Brand Color Palette
Tools & Software Used
Campaign Deliverables
- Gathering Box Visual Identity & Packaging
- Saudi National Day Campaign Creative
- Weekend Bakery & Gourmet Combo Banners
- Delivery App Integration Announcements
Campaign Visual Gallery
Forn & Falafel Gourmet Gathering Box
Warm appetizing gathering box campaign showcasing fresh falafel, dips, and baked breads.
Saudi National Day Green Edition
Green & Gold themed national day promotional creative with energetic typography.
Ultimate Weekend Combo Deal
Dynamic composition featuring fresh bakery products, falafel sandwiches, and dipping sauces.
Specialty Gourmet Burger Feature
High-impact product visual showcasing melting cheese, fresh ingredients, and dramatic lighting.
Delivery App Partnership Announcement
Clean digital announcement post highlighting availability across major Saudi food delivery apps.